Why Your Marketing Videos Are Missing the Marks

Video marketing has evolved over the past decade to become one of the top ways to connect with your target audience. With more people spending more time on their phones and tablets, it’s not surprising that video marketing would take off the way it has. However, if you don’t make your video content engaging and visual enough, you risk losing your viewers before they can learn about your business or services. That’s why marketers are constantly searching for ways to get more inspiration, especially with the help of a video maker online. Here are some tips for making marketing videos that will get people interested in what you have to offer. 

How To Check if Your Video Needs Improvement

First and foremost, if you’re creating your own videos for marketing purposes, always give a professional polish to your work. Creating a video doesn’t mean pointing your camera at yourself and recording. There are several free tools online that can help you add special effects, such as image overlays or filters. You can also enhance audio with tools like Adobe Audition. If you don’t have access to these programs, try using a video maker online. 

Several sites offer basic editing software that is easy to use and will only cost a few dollars per video. So even if you aren’t able to spend thousands of dollars on top-notch equipment, there is no reason why you can’t create engaging videos.

How To Fix Common Mistakes

You’ve already invested thousands of dollars in your marketing video, but it still isn’t working. There are lots of reasons why, but here are some common mistakes that a lot of people make. If you see yourself making any of these mistakes, stop now and go back to square one. If you’re confused by any part of the process, don’t be afraid to ask for help. Everyone was new once! Now onto those common errors: 

1) Looking For A Director-for-Hire 

It doesn’t matter if you have an experienced producer or not; there will always be an overlap in what they can do and what you want. Getting into bed with someone who doesn’t understand how you want your video message portrayed is asking for trouble down the road. 

2) Not Knowing Your Goal In Advance

Do you want to show off your facilities? Explain how things work? Create hype around a sale? Driving traffic to your website or Facebook page? 

Each video needs a goal so everyone involved knows where they’re going. This means each video should focus on only one topic. 

3) Hiring Too Many Freelancers/Vendors At Once

One freelancer is better than two because communication can get tricky when splitting responsibilities between two different people. Three might work out sometimes, but four or more usually ends up a disaster waiting to happen. 

4) Leaving The Pre-Production Process To The Last Minute

Don’t wait until shooting day to figure out everything about your video. Get it all out early.

That way you have time to fix problems before you shell out cash for time and services from others.

How to Improve in 4 Easy Steps

Choosing a video maker online can be one of your most important marketing decisions. You’ll want to make sure you choose someone who knows what they’re doing and can help you achieve your goals with their services. 

So how do you know who to choose? 

To make sure you are choosing wisely, follow these four easy steps.  

  • Find out if they have experience in video production. 
  • Second, ask them about their process; make sure it matches up with yours. 
  • Third, ask for references. 
  • And Finally, listen to those references! 

The more experienced creators will always have recommendations from past clients that they can share with you. Taking advantage of those opportunities can give you better insight into whether or not they’d be right for your project! 

What NOT to Do When Making Videos

If you’re thinking about making your videos to boost your marketing strategy, there are some important things you need to know. 

Make sure not to do these things. 

1) Don’t MakeBoring Videos: 

Some people think that for videos to be effective they have to be fun and lighthearted. This isn’t true! People watch informational videos on YouTube or their phones all day long. 

To get their attention, it has to engage them; to engage them, it has a clear message and must focus on the information they will value. There’s no such thing as an entertaining corporate video – just boring ones instead! 

2) Don’t Cut Corners with Video Quality: 

We live in a visual age so quality matters. Just because anyone can make a video doesn’t mean anyone should. Choose your settings, camera angles, movement effects (or lack thereof), music carefully. So that you’re creating a high-quality video with a video maker online as opposed to cutting corners by using mediocre footage. 

3) Don’t Get In Over Your Head: 

What works for one company may not work for another. Don’t compare yourself to others and try something new.

Final Thoughts

The end goal of your video marketing should be to drive leads and conversions, not simply to produce and upload a piece of content. Keep that focus in mind as you put together your next video marketing campaign. In addition, don’t underestimate how much work it can take to create high-quality videos. If you want them to stand out, you may need a professional video maker online. The good news is that there are plenty available.


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